Four Resources to Market Your Digital Bookmobile Event

Is your school or library hosting an upcoming Digital Bookmobile event? If so, we’re here to help! With materials created for you by the marketing team at OverDrive, we have four resources you can use to maximize your event.

1. Print and Web

Libraries and schools have access to free marketing materials on the Digital Bookmobile website customized for their audiences. Flyers, posters, social media graphics and more are available to print or post within minutes. Each file includes editable fields to input event details. High quality photos and logos are also available for schools and libraries to create their own marketing materials.

2. Best Practices Guide

Make Digital Bookmobile events stand out with tried and true practices. Libraries can view the Best Practices Guide on our website to learn easy and effective ways to boost the success of their event. These tips come from 10 cross-country tours on the Digital Bookmobile. A best practices guide for schools is coming soon.

3. Book Recommendations

On the Digital Bookmobile, six flat screen TVs entertain and enlighten visitors. When visitors enter the lounge, they will notice book recommendations rotating on our screen.

  • Libraries – Bright titles covers with a brief overview will assist visitors in finding their next great read. These titles are recommended by our Collection Development Librarians based on reviews, media coverage and more, with the best hand-picked titles. Libraries can now find Digital Bookmobile book recommendations as curated collections in OverDrive Marketplace. Shop now to prepare for your event!
  • Schools – During the summer, the Digital Bookmobile will be promoting OverDrive Summer Read on the book recommendations screen. Eight fun and thought provoking titles were hand-picked this year to appeal to all kinds of readers, boy and girls alike. Did we mention these titles are free, simultaneous use for students from June 6th – July 18th? Boredom is not an option this summer!

4. Website Banner

Libraries can advertise their Digital Bookmobile event with a custom banner on their digital collection’s website! To create a banner, library staff will simply contact their OverDrive Account Manager. Include the time, date, location, and a link to www.digitalbookmobile.com. This is a great opportunity to encourage existing users to bring their personal devices and questions to OverDrive Specialists during the event. For more attention on your library or school’s main website, create a banner with a bright image to grab attention.

These four resources will rev up enthusiasm for a Digital Bookmobile event. Libraries and schools who market their events ahead of time see higher engagement and attendance. For additional ideas, please view our photo albums on Flickr to see what other libraries and schools have done.

 


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